When State of Gratitude—a premium lifestyle brand merging gratitude and fashion—asked me to design their product video, I embraced AI completely. Here’s how I harnessed technology to tell their story, amid the quirks of AI and my caffeine habit.
Creating an AI Product Video
State of Gratitude promotes mindful living and stylish comfort. My aim? Capture that essence in an engaging product video without a camera or crew. I used AI-generated visuals, voiceovers, and music to craft a narrative that showcased their apparel while conveying their message: wear your intention and live with gratitude.
Working with AI felt like herding caffeinated cats. I started with scripting and storyboarding, using AI tools to brainstorm visual styles. The challenging part involved refining AI-generated models and voices to resonate with the brand. I navigated through uncanny models and overly enthusiastic AI music, curating outputs to achieve a video that boosted product awareness and inspired gratitude.
This fully AI-powered product video for State of Gratitude highlighted the blend of technology and creativity, showcasing the challenges and the joy of breaking rules for artistic expression.
