This project involved building a robust e-commerce platform for a specialty retailer. From product catalog to checkout flow, I optimized every step for conversions and mobile performance. The client reported a 50% sales increase in the first quarter after launch.
E-Commerce Website Development
Service
Visual Identity, Branding
Client
Softakey Digital Agency
Date
January 2025
Technology
Figma, WordPress
WordPress E-Commerce Design & Development (Jan 2023)
I led the full rebuild and redesign of iPadAndTabletStands.com, a niche e-commerce platform specializing in custom tablet stands for commercial and medical use. The project’s core challenge was architecting a scalable WooCommerce solution to handle a complex, multi-category product catalog—spanning dozens of tablet models and custom order options—while maintaining a seamless, brand-forward user experience.
Successes included streamlining product navigation for both B2B and direct retail buyers, implementing advanced filtering and quote request flows, and optimizing site speed despite a heavy reliance on high-res product imagery. The end result: a fast, intuitive storefront that supports custom quoting, rapid fulfillment, and ongoing content marketing for a US-based manufacturer.
- Brand Development
- UX/UI Design
- Front-end Development
- Copywriting
- Shopify Development
