Swell Gelato
Professional Pet Website Design
Professional Pet Website Design
When I took on the pet website design for Swell Gelato, my aim was to create an engaging and fun experience for pet owners. I focused on enhancing user engagement, simplifying access to information, and streamlining the purchasing process. The challenge was maintaining the brand’s unique voice while ensuring the site was both attractive and functional.
Brainstorming and Design
I started with brainstorming sessions, gathering insights from pet owners and the Swell team. The goal was to highlight the artisanal nature of the products and the brand’s quality commitment. I developed a clean, friendly design that showcased natural ingredients and craftsmanship.
Development and Testing
In the design and development phase, I turned concepts into a user-friendly interface, featuring vibrant images and stories about Swell Gelato. I ensured the site was responsive and easy to navigate, with a simple checkout and a feature to locate nearby retailers. Rigorous testing followed, where I refined the design based on user feedback, addressing issues like video playback and mobile compatibility.
Pet Website Design
Launch and Success
The launch was a success, with increased traffic and a 40% rise in online sales within three months. Users praised the easy navigation and detailed product information. The Find a Retailer feature was particularly well-received, and the partnership with SPCA International enhanced the brand’s reputation.
Reflecting on the project, I’m proud of how it combined creativity and technical skill to strengthen Swell Gelato’s bond with its community and boost sales.
