Custom Figma Designer
Match Point League
Match Point League was merely an idea when I was taken on as the custom Figma designer, in charge of establishing the brand and designing the entire website using Figma. My focus was on creating a digital experience that’s as energetic and inclusive as the league itself—balancing the needs of players, organizers, and sponsors without sacrificing clarity or usability. I developed a bold, versatile logo and a cohesive branding system with athletic-inspired colors and clean typography. The mobile-first website features dynamic calendars, intuitive registration flows, highlight galleries, and sponsor showcases. Key challenges included unifying multiple user journeys and integrating real-time scheduling, but through rapid iteration and user testing, I delivered a platform that boosted registrations by 40% and earned strong client and community feedback.
- Custom logo and brand system
- Mobile-first, accessibility-forward Figma prototype
- Dynamic scheduling, registration, and media features
- Clear, conversion-focused UX for all user groups
- 40% increase in registrations post-launch
- Logo now featured on league merchandise
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