I created a full-length product video for La Croix’s ‘#InfiniteSummer’ campaign using Google’s AI-driven Veo Video Generation technology. This season-long initiative demonstrates my expertise in merging innovative AI tools with creative marketing, resulting in captivating and brand-aligned visuals from the initial concept to the final edit.
I produced an award-winning promotional video for The Plaza Hotel, showcasing its elegance and history. My roles included creative direction and production, aiming to drive direct bookings. The campaign resulted in $62,000 in bookings, exemplifying my approach of integrating artistry with business objectives for hospitality brands.
I created nature-inspired title cards for National Geographic’s Wild Channel, providing both animated and static visuals. These designs embodied the brand’s adventurous spirit, utilizing dynamic graphics and high-resolution imagery. The project was praised for its creativity and technical execution, improving on-air continuity and audience engagement.
The Fairmont Grand Del Mar Resort in San Diego commissioned a flagship commercial inspired by an award-winning campaign. Aiming for an emotional narrative, the commercial set a new creative standard, becoming a seasonal asset that showcased fresh offerings, enhancing the resort’s prestige and keeping audience engagement high.
I led the creative development for Park Hyatt Chicago’s grand opening ad campaign, executing a high-impact digital strategy across Meta and Google Ads. Targeting audience segments, the campaign generated over $62,000 in bookings, emphasizing immersive storytelling and local culture, establishing the hotel as a premier luxury destination in Chicago.