Video Marketing for Hospitality

I was hired to tackle the video marketing for hospitality powerhouse Park Hyatt as they prepped the grand opening of the new downtown Chicago property. I knew that in order to execute the Park Hyatt Chicago’s online advertising campaign, I would need to quickly design the creatives first and foremost. By the end of the week, the submitted drafts were given the thumbs up.

That’s when the fun really started as I began strategizing the best– and most impactful– path forward would be. I developed and executed a comprehensive strategy over three months as the ads were live and collecting more and more data each day. At the center of it all were the three high-impact video creatives targeting different aspects of the hotel experience.

Video Creatives

Brand and Opening Awareness
This video built overall brand recognition and excitement. It showed the elegance, sophistication, and unparalleled luxury that defines the Park Hyatt brand.

NoMI Restaurant
This video spotlighted the NoMI restaurant’s culinary artistry, meticulous attention to detail, and exquisite ambiance.

NoMI Spa
This video highlighted the rejuvenating and luxurious experiences available at the hotel’s spa, attracting both leisure travelers and local residents.