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PARK HYATT

Video Marketing for Hospitality

I was hired to tackle the video marketing for hospitality powerhouse Park Hyatt as they prepped the grand opening of the new downtown Chicago property. I knew that in order to execute the Park Hyatt Chicago’s online advertising campaign, I would need to quickly design the creatives first and foremost. By the end of the week, the submitted drafts were given the thumbs up.

video marketing for hospitalityThat’s when the fun really started as I began strategizing the best– and most impactful– path forward would be. I developed and executed a comprehensive strategy over three months as the ads were live and collecting more and more data each day. At the center of it all were the three high-impact video creatives targeting different aspects of the hotel experience.

Video Creatives

Brand and Opening Awareness
This video built overall brand recognition and excitement. It showed the elegance, sophistication, and unparalleled luxury that defines the Park Hyatt brand.

NoMI Restaurant
This video spotlighted the NoMI restaurant’s culinary artistry, meticulous attention to detail, and exquisite ambiance.

NoMI Spa
This video highlighted the rejuvenating and luxurious experiences available at the hotel’s spa, attracting both leisure travelers and local residents.

Video Marketing for Hospitality
Campaign Success

Positive feedback from Park Hyatt team: videos exceeded expectations, capturing luxury and unique offerings. Financial Success: $10k budget, $90k estimated revenue from room sales over 90-day period.

Launching and Optimizing

Pivotal role in launching and optimizing efforts for maximum impact and engagement. Coordinating, monitoring performance, making data-driven adjustments, providing updates and reports to stakeholders. Showcasing leadership and strategic acumen in digital marketing.

Client

BODE

Completed

Oct 2022

Roles

Motion Graphics
Campaign Manager
Ad Optimization
Analyst

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