Effective Hotel Video Marketing | Hyatt’s #1 Summer Success

Effective Hotel Video Marketing Campaign

I led the creative development for the grand opening of Park Hyatt Chicago. Most notably executing an effective hotel video marketing campaign. The ad campaign was designed to position the hotel as the city’s new premier luxury destination. My approach focused on creating visually stunning ad creatives. These ads were story-driven and captured the essence of the Park Hyatt experience. They were sophisticated, welcoming, and unmistakably Chicago.

I developed a series of dynamic video ads. I also created striking digital visuals. Each was tailored for optimal engagement across social platforms and designed for targeted digital placements. The creative direction emphasized immersive storytelling and refined aesthetics. It also created a seamless blend of brand identity with local culture. This ensured every asset resonated with both new and returning guests.

Campaign	Result Type	Results	Impressions	Budget (USD)	Unique Clicks	Bookings	Con. Value

Traffic Campaign – June	Link clicks	4,007	284,584	2000.00	3,366	36	$26,685.70
Traffic Campaign – July	Link clicks	3,041	197,360	2000.00	2,537	26	$13,639.58
Traffic Campaign – June	Link clicks	1,284	132,341	1000.00	1,122	3	$1,762.03
Traffic Campaign – July	Link clicks	1,935	144,409	500.00	1,170	6	$4,301.91
NoMI Women’s Equality Day	Link clicks	1,591	115,756	500.00	1,270	9	$9,425.42
Spa Campaign – June	Link clicks	223	55,694	500.00	189	9	$2,282.24
Spa Campaign – July	Link clicks	264	50,625	500.00	214	16	$10,807.99
Total			1,002,309	$7,351.85	9,900	105	$69,904.87

Effective Hotel Video Marketing

Strategically, the campaign leveraged a $7,300 ad spend, optimized through targeted audience segmentation and continuous performance tracking. I aligned creative execution with audience insights. Additionally, I used real-time analytics. This ensured every dollar worked toward measurable brand lift. It also aimed for direct bookings.

The results spoke for themselves. The campaign delivered nearly $70,000 in bookings during the launch period, significantly exceeding client expectations. The campaign also established Park Hyatt Chicago’s digital presence with a memorable, visually cohesive brand narrative.