The Plaza Hotel has a rich history dating back to 1907 and its website was slow to load, not easy to navigate and needed a major update to reflect the luxury and sophistication that the hotel is known for. In doing so, it also needed some fresh, contemporary design elements to bring the overall aesthetic into the modern era. After analyzing the previous website and its competitors, we created a strategy to revamp the site. Working with the hotel's marketing team, we optimized the design and implemented it on WordPress to improve user experience, speed, and SEO. The new Plaza Hotel website provides an enhanced digital experience. We are proud to have been a part of bringing this vision to