The Plaza Hotel
Client
The Plaza Hotel
Role
Website Designer, Marketing Consultant, Video Editor
Tools Used
WordPress, Adobe Premiere Pro, Meta Ads, Google Ads
Completed
February 20, 2020
Award-Winning Hotel Website Design in NYC
NYX Video Award Winner – Digital Transformation & Commercial Overview
When The Plaza Hotel—an NYC landmark—wanted a digital presence as iconic as its name, they called me in to lead the transformation. This project was particularly rewarding, as it allowed me to blend creativity with strategy, ensuring that every design choice aligned with the hotel’s storied history and luxury brand identity.
I delivered a full website redesign, making it mobile-first and ADA-compliant, and produced a cinematic commercial that won the NYX Video Award for Outstanding Marketing/Commercial.
My Approach
- Led a full website redesign—prioritizing mobile usability, ADA compliance, and seamless booking integration.
- Developed a cinematic video campaign showcasing The Plaza’s unique heritage and luxury experience.
- Managed a $75,000 social media ad budget, optimizing creative and targeting for maximum conversion.
Results
- NYX Video Award for Outstanding Marketing/Commercial.
- 25% increase in visitor retention and a consistent 90,000 monthly site views.
- 22% boost in conversions from targeted social campaigns.
- The new site and video content elevated The Plaza’s online presence to match its offline prestige.
Ultimately, this comprehensive approach not only elevated The Plaza’s online presence but also reinforced its status as a premier destination for travelers worldwide.
“Christian’s work truly captured The Plaza’s spirit. The commercial was a hit, and the new site has made a measurable impact on our bookings.”
— Owen K., Director of Marketing
