In 2023, I partnered with Hands-On Tech Education to completely redesign their Wix website, focusing on clear navigation, accessibility, and mobile-first engagement. My process started with in-depth brand discovery, mapping user journeys, and building a content structure that made it easy for parents and educators to explore tech programs and sign up. I customized the site with vibrant visuals, strong calls-to-action, and seamless registration flows, ensuring compliance with accessibility standards and optimizing for SEO.
Once the site launched, I ran targeted social media ad campaigns on Facebook and Instagram. Using eye-catching visuals, testimonials, and limited-time offers, I drove a significant increase in new visitors and registrations. Strategic tracking and A/B testing helped refine messaging and maximize conversions. The result: a modern, high-performing website and a measurable boost in program awareness and engagement for Hands-On Tech Education.