Graphic Design
La Croix: #InfiniteSummer
Leveraging the latest Google Veo Video Generation technology, I custom-produced a full-length product video for La Croix’s '#InfiniteSummer' campaign—a season-long initiative brought to life entirely through AI-generated video content.
Year :
2025
Industry :
Food & Beverage
Client :
La Croix
Project Duration :
4 weeks
Challenge:
La Croix wanted scroll-stopping video content for their summer social push—but with a twist. They needed volume, variety, and that dreamy summer aesthetic across multiple flavors and formats. Traditional video production timelines and budgets? Not gonna cut it.
Solution:
I created a series of AI-generated product videos that captured endless summer vibes—condensation dripping down cans, golden hour lighting, poolside settings, beach waves. Each video felt premium and on-brand while being produced at a fraction of the traditional cost and turnaround time.
The AI approach let us experiment with visual styles quickly, iterate on feedback same-day, and deliver a full content library ready for social deployment.
The Results:
The Results
Multiple video assets delivered for cross-platform use
Fast turnaround that matched the pace of social content cycles
Cohesive summer aesthetic across all flavor variations
Cost-effective production without sacrificing quality
The #InfiniteSummer campaign got the visual punch it needed—and La Croix got a repeatable process for future seasonal pushes.
Watch:
More Projects
Graphic Design
La Croix: #InfiniteSummer
Leveraging the latest Google Veo Video Generation technology, I custom-produced a full-length product video for La Croix’s '#InfiniteSummer' campaign—a season-long initiative brought to life entirely through AI-generated video content.
Year :
2025
Industry :
Food & Beverage
Client :
La Croix
Project Duration :
4 weeks
Challenge:
La Croix wanted scroll-stopping video content for their summer social push—but with a twist. They needed volume, variety, and that dreamy summer aesthetic across multiple flavors and formats. Traditional video production timelines and budgets? Not gonna cut it.
Solution:
I created a series of AI-generated product videos that captured endless summer vibes—condensation dripping down cans, golden hour lighting, poolside settings, beach waves. Each video felt premium and on-brand while being produced at a fraction of the traditional cost and turnaround time.
The AI approach let us experiment with visual styles quickly, iterate on feedback same-day, and deliver a full content library ready for social deployment.
The Results:
The Results
Multiple video assets delivered for cross-platform use
Fast turnaround that matched the pace of social content cycles
Cohesive summer aesthetic across all flavor variations
Cost-effective production without sacrificing quality
The #InfiniteSummer campaign got the visual punch it needed—and La Croix got a repeatable process for future seasonal pushes.
Watch:
More Projects
Graphic Design
La Croix: #InfiniteSummer
Leveraging the latest Google Veo Video Generation technology, I custom-produced a full-length product video for La Croix’s '#InfiniteSummer' campaign—a season-long initiative brought to life entirely through AI-generated video content.
Year :
2025
Industry :
Food & Beverage
Client :
La Croix
Project Duration :
4 weeks
Challenge:
La Croix wanted scroll-stopping video content for their summer social push—but with a twist. They needed volume, variety, and that dreamy summer aesthetic across multiple flavors and formats. Traditional video production timelines and budgets? Not gonna cut it.
Solution:
I created a series of AI-generated product videos that captured endless summer vibes—condensation dripping down cans, golden hour lighting, poolside settings, beach waves. Each video felt premium and on-brand while being produced at a fraction of the traditional cost and turnaround time.
The AI approach let us experiment with visual styles quickly, iterate on feedback same-day, and deliver a full content library ready for social deployment.
The Results:
The Results
Multiple video assets delivered for cross-platform use
Fast turnaround that matched the pace of social content cycles
Cohesive summer aesthetic across all flavor variations
Cost-effective production without sacrificing quality
The #InfiniteSummer campaign got the visual punch it needed—and La Croix got a repeatable process for future seasonal pushes.
Watch: