Graphic Design
Fast Lane
Created a modern and elegant e-gift card for Intenza Brand Boutique. Emphasized minimalism and premium aesthetics with a sleek black holder and a dynamic, fitness-inspired card image to reflect the brand’s active lifestyle identity.
Year :
2022
Industry :
Music
Client :
Palm Trees
Project Duration :
5 Weeks
The Story
The 'Fast Lane' music video tells Lily's story, a woman breaking free from a toxic relationship. The song's lyrics carry a message of empowerment and reclaiming control, and the visuals needed to match that energy beat for beat. My job was to translate her emotional journey into something viewers could feel, not just watch.
The Challenge
Narrative-driven music videos live or die on pacing. The visuals have to sync with the music while still telling a coherent story, and that's a tightrope walk. Too much focus on the narrative and you lose the rhythm. Too much focus on the beat and the story falls flat. I needed to build tension throughout the video, mirror Lily's internal struggle in every frame, and deliver a climax that hits as hard emotionally as it does sonically.
The Approach
I leaned into fast-paced edits that match the song's driving energy, cutting tighter as Lily's frustration builds and the lyrics intensify. The color grading shifts throughout the video, starting muted and constrained during the early scenes, then pushing into bolder, more saturated tones as Lily finds her voice. Dynamic camera work reinforces her transformation, moving from static, trapped compositions early on to fluid, liberated movement by the final act.
Every visual choice ties back to the lyrics. When the song builds, the edits accelerate. When Lily confronts her partner, the camera holds steady and lets the moment breathe. The climax lands because everything before it was designed to get us there.
The Result
The final video delivers a complete emotional arc in under four minutes. Lily's journey from trapped to free plays out through visuals that amplify the song's message without overpowering it. The pacing keeps viewers locked in, the color work reinforces the emotional beats, and the climax hits with the impact the song deserves.
What This Project Shows
This project highlights my narrative-driven approach to music video work. I focus on character, story, and emotional resonance, not just flashy edits. The visuals serve the song, and every creative decision ties back to what the artist is trying to say. If you need a music video that tells a story and makes people feel something, that's what I do.
More Projects
Graphic Design
Fast Lane
Created a modern and elegant e-gift card for Intenza Brand Boutique. Emphasized minimalism and premium aesthetics with a sleek black holder and a dynamic, fitness-inspired card image to reflect the brand’s active lifestyle identity.
Year :
2022
Industry :
Music
Client :
Palm Trees
Project Duration :
5 Weeks
The Story
The 'Fast Lane' music video tells Lily's story, a woman breaking free from a toxic relationship. The song's lyrics carry a message of empowerment and reclaiming control, and the visuals needed to match that energy beat for beat. My job was to translate her emotional journey into something viewers could feel, not just watch.
The Challenge
Narrative-driven music videos live or die on pacing. The visuals have to sync with the music while still telling a coherent story, and that's a tightrope walk. Too much focus on the narrative and you lose the rhythm. Too much focus on the beat and the story falls flat. I needed to build tension throughout the video, mirror Lily's internal struggle in every frame, and deliver a climax that hits as hard emotionally as it does sonically.
The Approach
I leaned into fast-paced edits that match the song's driving energy, cutting tighter as Lily's frustration builds and the lyrics intensify. The color grading shifts throughout the video, starting muted and constrained during the early scenes, then pushing into bolder, more saturated tones as Lily finds her voice. Dynamic camera work reinforces her transformation, moving from static, trapped compositions early on to fluid, liberated movement by the final act.
Every visual choice ties back to the lyrics. When the song builds, the edits accelerate. When Lily confronts her partner, the camera holds steady and lets the moment breathe. The climax lands because everything before it was designed to get us there.
The Result
The final video delivers a complete emotional arc in under four minutes. Lily's journey from trapped to free plays out through visuals that amplify the song's message without overpowering it. The pacing keeps viewers locked in, the color work reinforces the emotional beats, and the climax hits with the impact the song deserves.
What This Project Shows
This project highlights my narrative-driven approach to music video work. I focus on character, story, and emotional resonance, not just flashy edits. The visuals serve the song, and every creative decision ties back to what the artist is trying to say. If you need a music video that tells a story and makes people feel something, that's what I do.
More Projects
Graphic Design
Fast Lane
Created a modern and elegant e-gift card for Intenza Brand Boutique. Emphasized minimalism and premium aesthetics with a sleek black holder and a dynamic, fitness-inspired card image to reflect the brand’s active lifestyle identity.
Year :
2022
Industry :
Music
Client :
Palm Trees
Project Duration :
5 Weeks
The Story
The 'Fast Lane' music video tells Lily's story, a woman breaking free from a toxic relationship. The song's lyrics carry a message of empowerment and reclaiming control, and the visuals needed to match that energy beat for beat. My job was to translate her emotional journey into something viewers could feel, not just watch.
The Challenge
Narrative-driven music videos live or die on pacing. The visuals have to sync with the music while still telling a coherent story, and that's a tightrope walk. Too much focus on the narrative and you lose the rhythm. Too much focus on the beat and the story falls flat. I needed to build tension throughout the video, mirror Lily's internal struggle in every frame, and deliver a climax that hits as hard emotionally as it does sonically.
The Approach
I leaned into fast-paced edits that match the song's driving energy, cutting tighter as Lily's frustration builds and the lyrics intensify. The color grading shifts throughout the video, starting muted and constrained during the early scenes, then pushing into bolder, more saturated tones as Lily finds her voice. Dynamic camera work reinforces her transformation, moving from static, trapped compositions early on to fluid, liberated movement by the final act.
Every visual choice ties back to the lyrics. When the song builds, the edits accelerate. When Lily confronts her partner, the camera holds steady and lets the moment breathe. The climax lands because everything before it was designed to get us there.
The Result
The final video delivers a complete emotional arc in under four minutes. Lily's journey from trapped to free plays out through visuals that amplify the song's message without overpowering it. The pacing keeps viewers locked in, the color work reinforces the emotional beats, and the climax hits with the impact the song deserves.
What This Project Shows
This project highlights my narrative-driven approach to music video work. I focus on character, story, and emotional resonance, not just flashy edits. The visuals serve the song, and every creative decision ties back to what the artist is trying to say. If you need a music video that tells a story and makes people feel something, that's what I do.