The world-renowned Fairmont Grand Del Mar Resort in San Diego, CA, commissioned me. I was to produce a flagship commercial. This commercial was inspired by the emotional storytelling and cinematic style of my award-winning Plaza Hotel campaign. My goal was to craft a visually stunning, evocative narrative. I aimed to immerse viewers in the luxury, beauty, and unique experiences the resort offers.
The initial commercial set a new creative benchmark for the brand. It mirrored the emotional resonance and high production values that defined my work for The Plaza Hotel. Following its success, the video became a recurring seasonal asset. It was updated regularly to showcase new offerings, attractions, and guest experiences in and around the resort. This dynamic approach kept the content fresh and relevant. It helped the Fairmont Grand Del Mar keep its position as a premier destination. It also drove continued engagement across all channels.
